THE CHALLENGE

1. How to involve and attract users who are not familiar with smart phones
2. How to connect health information with social networks
3. Identify comfortable user interface options for elder users

SOLUTION

1. App persona was defined and mascot was created to be the user’s friend
2. Added the idea of story-telling and gamification
3. Enlarged the texts and provided voice article functions for better listening

USER RESEARCH

As a UX/UI designer, I realized I needed to make sure whether the audience preferred to have an App with health and well-being information related to their lives, or if they needed an App with a comprehensive online medical information system using a body to identify symptoms.I also needed to determine what kind of information should be provided on the main page. I decided to conduct interviews and user tests.

The results show that users prefer to have a friend-like mascot to enhance the App. Moreover, the users prefer seeing their real doctor instead of reading online suggestions. So, our team decided to develop a happy turtle which assists the users in having a better experience like reading articles and weather reports.  The App is focused on providing health and well-being tips, insights and information.

PERSONAS

Ms. Lee is 65 years old and just retired from her preschool business. She went to the gym everyday and enjoys healthy food. She loves watching Youtube on her tablet. Also, she likes to share videos and health information to her friends. She doesn’t really know how to download an App and planned to take some classes at the local senior center.

UX/UI DESIGN HIGHLIGHTS

1. Users can either read the visually enhanced health news or a happy turtle will read aloud for them

2.Users can play with health quizzes and connect and interact with friends

3.Users who are not familiar typing on smartphones can use the diary template’s helpful, prewritten phrases to make memorable journal entries of their outings and easily attach photos

DIGITAL STRATEGY 

1. Holiday E-cards which contain the App download 

WHY?

The App download rate in holiday cards is higher than usual. For example, 604 million apps were downloaded in the United States during the holiday week of December 25 to 31.

HOW?

-I designed a happy turtle Chinese New Year E-card. The animation combines the greeting and health info. At the end, there is an invitation link which allows the user to download the App.

-Increased invites by 30% through Add Friends system.

2.Social Media

3. Event: You make me a better App

-The event involve people to download the App and find the bugs.

-Increased an average of 1.4 times more users.